Communication is at the heart of campaigning and social marketing - getting the message right, and getting the message across.

A little can go a long way, both in terms of impact and budgets.

Undertaking a communications audit is a really good step to take before doing any major communications overhaul. Understanding what you are already doing, and finding out what people think about that can save a lot of time and effort.

Creating a communications strategy is the next step to ensure that efforts and resources are applied in the most effective way.

Implementing the strategy requires setting priorities, allocating resources and then getting on with it.

Alongside the big steps there are a number of surprisingly small steps that can make a large difference to how well organisations communicate to their audiences.

Media monitoring is one example, where big budgets can afford fully professional monitoring, but there are several options to set up free and low cost media monitoring solutions.

Peter's work as an Account Director with Communique involved developing Communication Strategies in the Government sector, media campaigns and management, press releases, writing for websites, translating complex bureaucratic documents for public consumption, and producing Annual Reports.